Your goal is to be a publisher. You have an idea for a magazine that will make a real impact on people’s lives. You may even have a group of talented writers lined up to make contributions. Things have been set in motion to make this dream come true. You have the means to publish the magazine online. However, you also want to put a print version in circulation.
Although it may seem as though print is dead, this is just not the case. There are people who still like the feel of a printed magazine in their hands. They like to flip pages and read the words on them. This is an audience that you cannot afford to dismiss because it is alot larger than you think.
The main difficulty is to print your magazine in a way that is affordable. And this you can also do by working with printers London.
In the old days newspapers and magazines used to have their own printing presses. They had the power to control when to print and how much to print. This of course required a huge capital investment. To set up and maintain a large printing press was an expensive venture.
No contemporary magazine has to go through such trouble. There are now printing London companies that specialize in the printing and production of copy for their clients. In other words, you can outsource this function to a firm that will handle all of your printing needs.
This leaves you free to focus on the content of the magazine. You will be able to put most of your energy, effort, and money toward creating, developing, writing, editing, and marketing articles. You will also be relieved of the burden of managing the logistics of a printing press, which can consume a great deal of time and money.
You maintain high standards, and you should expect nothing less in the printing company you work with. Your goal is to turn out excellent copy. You want your readers to enjoy the material they have in their hand. They should look forward to receiving their copy of your magazine, and you should do all that you can to ensure that they get copy that is aesthetically appealing both in words and in appearance.
The magazine printing company you work with should also be willing to stand behind its brand. The copies they print and send out should be flawless. You cannot afford errors. Each copy must be perfect. If you detect flaws, defects, or shortcomings in the print job, then you should be reimbursed or given some other concession to make up for it.
The best way to become a modern day magazine publisher is to work with a high quality magazine printing company. It will give you the economy of scale you need to put your magazine into high circulation and to adjust the volume size as need be. This will require the work of a company that is flexible and knowledgeable in its craft.