Before we get into that Digital Marketing Fitness, I want to take you back through a little story from before I opened Pulse. I met a gym owner, Brian Mullens, who was a police officer, and he also owned an Anytime Fitness Gym. I saw him working and just having what I thought was his side hustle. Like, this is so cool, he’s never there, his gym is rocking, really he was also the only gym in town so it was perfect. He made it look so simple.