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Experience is Key to B2B eCommerce: Oro Inc. Analyst Report View Site

Customer experience is emerging as a top driver of growth and brand differentiation for B2B eCommerce merchants in the post-pandemic world, industry experts from eCommerce pioneer Oro conclude in a newly released webinar featuring global research and advisory leader Forrester. Enterprise buyers are increasingly expecting B2C-grade experiences across all stages of the purchasing journey, creating both challenges and opportunities for B2B brands.

Delivering compelling B2B eCommerce experiences doesn’t mean doing away with sales reps, guest speaker, Forrester senior analyst Joe Cicman explains in the webinar. In fact, according to the 2020 Forrester report, Winning The New B2B Buyer, self-service eCommerce accounted for only 18% of B2B sales in 2019, compared with 42% of sales that still required sales reps. Not all B2B products are ready for self-service buying, with B2B buying committees requiring assistance from knowledgeable, experienced sales reps to make the right choices as they purchase complex B2B products.

Posted By : martech cube // in Business