Send out an email to let your prospect list know that you’ve just posted some new content Digital Marketing Fitness. Steal the blog cover that you used and drop it into your email out to your current prospect list. Make sure to include a couple of lines about the post and a link to “read more” that leads them back to your blog and/or company Facebook page or company webpage. Regardless, lead them back to the place where your offer is located. Remember, you want them to visit your original blog so that you can track them for future Facebook Ad campaigns and nurture sequences.