Have you given any thought to how your assets look on an iPhone Digital Marketing Fitness, iPad or Android? With so many consumers searching for information on their mobile devices, it would be remiss not to optimize every digital asset, (web page, blog, digital ad and image), for that medium. What does that mean exactly? Have you ever searched for a product on your phone, gone to the company’s website and were unable to complete a purchase or even read their homepage because the text was cut off? Not the best first impression for a potential client.