Are you thinking of running a webinar for your business? This is a powerful way to build brand authority and attract an audience with high-value content. However, arranging a successful online seminar is harder than it may look. Incorporate the following nine elements into your plan to ensure your event goes as smoothly as possible.
1) The Right Topic
For a webinar to be great (or even good) it needs to have the right topic. People don’t attend just for fun; they want to learn valuable ideas and information. If the topic isn’t relevant and engaging, don’t expect many attendees.
Think about the audience you want to attract. Consider what interests them currently. That should guide your topic choice.
2) Good Timing
You need to choose a day and time to host your webinar. The right timing depends on the audience. Select a convenient time for them when their engagement will be highest. Often, Wednesdays and Thursdays are the most well-attended days for online presentations.
3) An Engaging Message
You’ve drawn your audience in with an interesting topic and the right time. You also need to ensure your content is on point. While there are many ways to measure the success of a webinar, one of the most important is how engaged the audience is throughout.
Trim your message to stay on topic for the whole presentation. Additionally, ask for feedback every few slides. Having an audience poll is a great engagement tool.
4) Quality Equipment
Evaluate your equipment before starting the webinar. Is your microphone clear and consistent? Consider investing in a dedicated microphone or using a webinar platform. Avoid the laptop built-in microphones, which aren’t up to par.
5) A User-Friendly Platform
When choosing between webinar platforms, keep the user experience in mind. Is your platform reliable? Is it easy to navigate? Running a great webinar isn’t easy. Don’t make it harder on yourself by choosing a frustrating or inconsistent hosting platform.
Don’t wing it and hope you will perform on the day. Do some practice runs, preferably with a friend or loved one as a mock audience. Doing a few rehearsals offers the chance to work out any kinks.
7) Effective Marketing
"Built it and they will come" does not apply to webinars. There are many digital and in-person events to choose from. Make sure people know about yours. Even more importantly, make sure they know why they should care about your presentation enough to attend. An effective landing page is a must-have, and use marketing tools such as social media to get your message out.
Once your webinar is over, reach out to the audience. Ask them for feedback and thank them for attending. Consider informing them about future webinars or events you may be running.
Take a little time to evaluate your performance. If you recorded the event, give it a listen. Be honest with yourself about what you could improve on (but don’t be shy about recognizing your successes).
Planning a Great Webinar
Giving a memorable and effective online presentation can be challenging, but DCG Arts has a special webinar planning offer to help you develop the ideal online event for your brand. Learn more about webinar planning today. Alternatively, explore our other marketing products and services.
Chuck Griffith is the owner and founder of DCG Arts, which focuses on content marketing for B2B and DTC companies.