Interactive Video Wall Market Trends, Emerging Audience, Segments, Profits and Competitor Landscape | Impact of COVID-19

Market Analysis

The global interactive video wall market is touted to surpass USD 17, 647 million at a whopping 15% CAGR over the estimated years (2017-2023). Video interactive walls are powerful display options which sees the information or message presented larger than life. It is the flexibility of these displays that makes it incredibly effective and thus can be used in a wide array of applications. One of the best features of interactive video walls is its modularity. The display can be scaled down or up to any size, meaning it can fit just any venue. Along with being useful in large settings and used in various ways, such walls offer a long list of benefits such as higher content quality, active and durable for longer time, works perfect with interactivity, made for entertainment, and useful for just any industry. Above all, it has created a niche for its flexibility with different variations. Interactive video walls can be utilized in different ways such as in live events for engaging the audience and enhancing the experience to the utmost extent, for announcements, scores, displaying statistics and more.

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There are abundant factors that is propelling the growth of the Interactive Video Wall Market. These factors as per the MRFR (Market Research Future) report include technological advancements, growing use of interactive displays in public places such as airports, availability of 3D video wall that is opening room for organizations to offer interactive video walls for expanding with regards to customers and revenue, higher-resolution image available on a single display, high-performance touchscreen interactivity, high-impact data visualization, high-definition digital display, multi-touch interactivity, gesture controlled engagement and touch screen engagement.

Key Players

The prominent players in the global Interactive Video Wall Market are – Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan), Navori SA (Switzerland), NEC Display Solutions (U.S.), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Adflow Networks (Canada), AU Optronics Corp (Taiwan), Philips N.V. (The Netherlands), and LG Display Co. Ltd. (South Korea), among others.

Market Segmentation

The global interactive video wall market has been segmented on the basis of types, display units, frame size, deployment type, organization type, and end-users

  • By types, it is segmented into 3D installation, landscape & portrait, custom layout, and others.
  • By display units, it is segmented into LPD, LED, LCD, and others.
  • By frame size, it is segmented into 2x2, 3x3, 4x4, and others.
  • By deployment type, it is segmented into touch less, touch-based, multi touch, and others.
  • By organization type, the global interactive video wall market caters to small & medium scale enterprise and large scale enterprise.
  • By end-users, it is segmented into media and entertainment, government & defense, IT and telecommunication, retail, and others.

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Regional Analysis

North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW) are major regions covered in the global interactive video wall market report.

North America is estimated to lead the market till 2023 owing to the use of interactive walls in museums, educational institutes, and malls for promoting relevant content. The use of these video displays by federal authorities in the U.S. for controlling the crime rates by showcasing photos of missing children, criminals, and other forensic evidence can bode well for the market.

The Europe interactive video wall market is anticipated to thrive owing to the increasing demand for 3D, portrait, and landscape displays. The use of displays to portray arrival and departure times at airports has triggered the market demand significantly. Prime opportunities in the retail sector and corporate offices for displaying new products and achievements are likely to garner huge dividends for the market in the long run.

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Posted By : Soham patel // in Business