Digital marketing is the process of performing functions of a marketing like buying and selling through the online gadgets. From a past decade people started using more and more digital devices which directly increase the visit to virtual shops and online marketing preferable over a physical shop. Today it has become an essential activity of any business and commerce activities. There are many function in digital marketing which helps to grow your business rapidly such as website development , SEO(Search engine Marketing), SEM(Search Engine Marketing), SMM (Social Media Marketing), Ad campaigns which plays a role of supporter in marketing of your business and advanced the technology of a ecommerce and game development etc. Digital marketing is a good career option also in today’s world as professionals of digital marketing are well paid and they can earn well in freelancing projects also. Digital Marketing is becoming more prevalent and efficient day by day. Digital marketing helps in managing a customer relationship through variety of channels and interacts fastly to make an appropriate and rapid decisions.